Marketing is Not a Dirty Word! Why Libraries Need to Promote Themselves Now, More Than Ever

Super Library Marketing: Practical Tips and Ideas for Library Promotion

Photo courtesy Public Library of Cincinnati and Hamilton County

Back in February, I had the great pleasure of attending and speaking at the Edge 2020 conference in Edinburgh, Scotland. While there, I heard from librarians across the United Kingdom as they shared stories about the fantastic work happening in their libraries. You can now see video of all the sessions on their web page.

Scott Simpson, Head of Library & Information Services, and Paul Martin, Systems Development & Support Officer, East Renfrewshire, discussed their library’s program, “Do Your Bucket List at Your Library.” Attendees can visit places they’ve always wanted to see, pretty much anywhere in the world, using a VR headset and guidance from a library staffer. Simpson and Martin told us that many older people use VR to revisit places they haven’t seen in years or to show their families where they grew up.

I think this is brilliant. And marketable. And I said so on Twitter

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Published by Dr. K. Dhanushraja

Dr. K. Dhanushraja Working as Archivist cum Document Controller in Bharat biotech Pvt Ltd, He have excellent academic profile, represents the Gold medal for securing the first division in M.L.I.Sc and awarded a Ph.D. in Library and Information Science. He has rich professional work experience spanning over 15 years in both the academic and corporate sector. He has excellent managerial skills which include leading the team, leadership capabilities, and implementing new ideas to serve the customers. He had put an extra effort into establishing a two new archival facility unit in his current employment. He has desired skills set on Library automation, Library Management, and Documents archival management..

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